Sat, Apr 11
|Barcelona
Stop talking like an expert!
Lessons on authority and communication from THE MOST improbable teacher
Time & Location
Apr 11, 2026, 11:30 AM – 1:00 PM
Barcelona, Carrer de Mallorca, 330, L'Eixample, 08037 Barcelona, Spain
About the event
Reading "Made to Stick" by Chip and Dan Heath
Most experts struggle to communicate clearly, not because they lack knowledge, but because they have too much of it.
In this highly practical workshop, you’ll learn how to reconnect with your audience, simplify your message, and communicate in a way that actually lands. You’ll leave with a clear understanding of what to say and how to say it to be seen as a true authority.
Hosted by Michele Zangrandi, Branding Alchemist and Founder of InnerLight.digital
Michele is a branding strategist and founder of InnerLight, where he helps entrepreneurs become the authority their clients trust. Originally from Italy, he spent the last 12 years living and working across multiple countries, building businesses along the way, from early experiments to co-founding and exiting a successful digital marketing agency.
Today, his work focuses on what actually moves the needle: helping founders clarify their identity, sharpen their positioning,…